Say less. Prove more.
The AI powered media effectiveness platform built for iHerb's global business.
iHerb sells in over 180 countries, across dozens of channels, with a finance team that needs proof, not proxies. Measured pairs continuous incrementality testing with a calibrated MMM, a named global support team, and direct integrations into the platforms iHerb already runs on. The result is a single source of truth for media that scales with iHerb's growth, optimizes spend by market and channel, and gives both marketing and finance the same confident answer on what is actually driving the business.
A partnership brief
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Executive review · Confidential
Incrementality testing, calibrated by MMM
Know what media actually grows the business.
Measured runs continuous causal experiments, then feeds those results directly into an agile MMM. Incrementality keeps the model honest. The model keeps everyday decisions sharp.
Causal first
Real holdouts on real spend prove what is incremental, not modeled guesses.
Daily MMM
Coefficients refresh weekly, the model runs daily, decisions move with the market.
One source of truth
Experimentation, MMM and platform attribution triangulated in one place.
For the first time, we had hard evidence, not just platform metrics, to guide our paid search investment strategy. Measured gave us the confidence to make big decisions backed by real impact.
Media Plan Optimizer
Turn incrementality into the next budget decision.
Adjust goals, see the diminishing return curve, and reallocate budget by segment, channel, or tactic — grounded in calibrated MMM.
In their words
Hear it directly from enterprise customers.
Three short conversations on the shift from last click to incrementality, and what changes when measurement is built for both marketing and finance.
Customer spotlight
Making the shift from last click to incrementality
Christof Zanecchia, VF Corp
Customer spotlight
Why incrementality is the standard
Keval Lakdawala, Senior Global Digital Finance Manager at Mars
Customer spotlight
Spend less, grow smarter
Daniel Pahl on turning media spend into business results